Pay Per Click (PPC) Advertising

So, what is Pay Per Click? To start with me must understand the market. As a consumer myself I use Google to search for information. Research has proven that I am not alone in doing this with the majority of consumers using Google to search for information, products, and services aswell. The reason, because Google finds exactly what we are looking for in a matter of seconds and it gives very relevant and clear results. Clearly Google's algorithm is far ahead of its competition in it's ability to find the right information first time. As a business owner who wants to get your products in front of the people who need them then paying Google for one its advertising services such as Google AdWords pay per click is a surefire way to increase web traffic. The issue is not whether Google can help your business gain more clicks and hits because they have proven results. The real question for a business to ask itself is how much a business wants help and how much that will cost.

The Google AdWords program has more than doubled some customers monthly traffic and this is achieved by placing relevant ads along the right-hand side of its organic search listings. If you have ever used Google's search engine, you will have seen the AdWords advertisements listed under "Sponsored Links" on the right side of the page. If you sign up for Google AdWords then your ads will only appear to people who enter keyphrases or keywords that are relevant to your company's offerings.

To further increase traffic, Google pays companies for displaying AdWords advertisements on their websites. For example, if your company specializes in discounted computers then you would pay Google for advertising space on all searches for "discounted computers". Google would not only display the AdWords advert on its own site but also display the ad on informational sites dedicated to discounted computers of any variable.

Google AdWords should not be the entire marketing campaign but it is certainly an excellent addition to an overall marketing strategy. Google AdWords is a pay-per-click service, meaning that you only pay when the advertising results in traffic. The driving force of the Adwords system are the choices of keywords and keyphrases for use in the advertising campaign. Why? Because these are the searches that potential customers make and result in the page where your ad is displayed.

Before you start using Google AdWords as a marketing tool, I highly recommend watching the Getting Started With Google Adwords video which is available after you log into your Adwords account. I would also suggest reading all of the Google support guides before you start bidding on keywords and phrases. Reason? Because you can spend a lot of money if you don't know what you're doing.

Here at Aim we pride ourselves on being a pay per click authority and we know the PPC adwords system inside out and how we can best give you a great value for money campaign and performing pay per click campaign. Contact us to find out how we can help your business today!

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